designer & photographer

A person with long hair, wearing a bandana, a necklace, and earrings, looking at the camera while taking a selfie in front of an elevator with metallic doors, and part of a person's arm and foot is visible in the foreground.

Born and raised in Vancouver, BC. I’ve lived and learned amidst the ocean and mountains; a landscape that taught me A LOT. Restraint, balance, and attention to detail.

Today, I design brands with the same sensibility: intentional, tactile, and impactful. My work lives at the intersection of strategy and storytelling, shaped by atmosphere as much as structure.

With over six years of experience in both agency settings and as a freelancer, I bring a broad, practice-led perspective to every project. Working at a small, intimate agency gave me hands-on exposure across strategy, creative development and client collaboration; skills I now apply to deliver thoughtful, effective work for a range of clients. Comfortable leading projects end-to-end or stepping in as a specialised contributor, I combine creative rigour with practical experience to solve problems and produce work that meets both brand and business objectives.

See Services
Two women lying on a white bed, one with curly red hair and the other with dark hair. Both women have red stickers over their mouths that say 'sleep or die.' The woman with dark hair is wearing a white tank top.

  • I always create custom packages for my clients, but you can expect things like:

    • in-depth brand questionnaire

    • review of existing brand materials

    • category and competitor review

    • brand positioning

    • brand personality

    • brand values / guiding principles

    • tone of voice direction

    • messaging framework

    • audience overview

    • customer mindset

    • creative direction and moodboard exploration

    • product range hierarchy and positioning recommendations

    • campaign concept direction

    • visual world recommendations for photography direction, image treatment, graphic style,

    • mockup examples for website, email, social, packaging, retail, and launch environments

    • foundational brand playbook/guidelines

Brand Strategy

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A photo of a sign with the text 'Spa Solea' and a decorative element, taken indoors with a ceiling and light fixtures visible above.

  • I always create custom packages for my clients, but you can expect things like:

    • in-depth brand questionnaire

    • visual direction and moodboard exploration

    • unique initial identity concepts

    • primary logo

    • secondary / responsive logo variations

    • typography suite

    • colour palette

    • foundational visual language, including recommendations for shapes, graphic treatments

    • brand guidelines document outlining logo usage, typography, colour application, and visual direction

    • add on collateral

      • multitude of print pieces

      • pitch decks

      • packaging

      • signage / way-finding

      • anything you might need!!

Brand Identity

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Two people practicing yoga or meditation indoors, kneeling on yoga mats with hands together in prayer position, in front of large windows showing a cityscape.

  • Whether you’re looking for updated portraits, brand imagery, product photos, or moments captured as they naturally unfold, each shoot is approached with intention, creativity, and a focus on making the process feel easy and comfortable.

    Personal Photoshoots
    For portraits, creative sessions, lifestyle imagery, dating profile photos, maternity, or simply capturing yourself in a way that feels natural, elevated, and true to you.

    Brand Photoshoots
    For entrepreneurs, creatives, wellness brands, product-based businesses, and service providers who need imagery that reflects their brand story, personality, and visual direction.

    Lifestyle Photography
    Natural, story-driven imagery that captures people, products, spaces, or experiences in a more relaxed and authentic way. Perfect for websites, social media, campaigns, and content libraries.

    Event Photography
    Coverage for brand events, community gatherings, launches, workshops, retreats, and intimate celebrations. Focused on capturing the atmosphere, details, and candid moments that bring the event to life.

    Product Photography
    Clean, creative, and intentional product imagery for websites, social media, campaigns, packaging, and launch assets. Available as studio-style, styled, or lifestyle-focused product photography.

    Engagements & Couples
    A relaxed and natural session to capture your connection in a way that feels personal, effortless, and not overly posed.

    Weddings & Elopements
    Intimate wedding and elopement photography focused on the real moments, quiet details, and emotion of the day. Ideal for couples who want imagery that feels honest, romantic, and timeless.

    What’s Included
    Each photography session can be customized based on your goals, but may include:

    A creative planning call, moodboard or visual direction, location guidance, shot list planning, photography session, image curation, professional editing, and a final gallery of high-resolution images ready for web, social, print, or personal use.

Photography

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client list

photo projects

brand projects

Fairmont Hotel Vancouver

Designer,
2025

Shopify Website,
2025

Eden for Women

Designer,
2025

Intoria

Sleep or Die

Creative Direction, Designer, Photographer, 2025

Shayla Beedie

Photographer,
2025

Ritual Urban Retreat

Designer & Photographer,
2024

Kayla Klein

Photographer,
2024

Avenue Cannabis

Designer,
2021

POJU Juice

Photographer,
2025